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Consultório ID

ProjectWeb responsive platform
Year2020 - 2022
EmployerFleury Group
LocationBrazil
Description

A web-first healthcare platform for doctors and clinics, bringing scheduling, patient management, lab results, telemedicine, and payments into one streamlined workflow.

Consultório ID Mobile Mockup

Problem

Built fast during COVID-19 to meet urgent demand, Consultorio ID saw strong early traction. But missing core capabilities and key UX issues quickly dropped daily appointments from 65 to 15—hurting revenue, increasing support volume, and pushing users away.

Solution

A full discovery + redesign to remove the biggest friction points, deliver the missing fundamentals, and create a scalable design system to speed up iteration.

Impact

co_present

+ 300%

More daily appointments

trending_up

+ 25%

User base growth

autorenew

Product revamp

in under 8 months

auto_awesome_motion

Whole product redesign

in 2 weeks

auto_awesome

4 new features

shipped in under a year

Key achievements

  • Full redesign delivered in 2 weeks and approved quickly (solo design).
  • Shipped four high-impact capabilities: scheduling, patient management, a smoother onboarding + reminders flow, and online payments.
  • Reduced support tickets by 15%, improving satisfaction and operational efficiency.
  • Introduced a new mobile experience (previously unavailable).
  • Until today (2025), Consultorio ID is profitable and one of the most successful products from Fleury’s digital team!
Next, a closer look at the key improvements broken down by features with the greatest positive impact.

Schedule

Before

Scheduling was just a list of cards with no clear time structure, so many users relied on Google Calendar to stay organized.

Schedule Before
After

A drag-and-drop calendar with real-time availability and automated reminders—making it faster to manage appointments with confidence.

Schedule BeforeSchedule BeforeSchedule BeforeSchedule Before

Patient management

Before

Patient management didn’t exist. Information was fragmented and only accessible through appointments or lab results. This had to be managed manually by the staff, often using paper, spreadsheets, or competitor tools.

After

A centralized patient hub across devices—appointments, lab results, payments, medical records, prescriptions, and key patient details—reducing the need for multiple tools.

Schedule BeforeSchedule Before
Pains we've heard

With only online booking in the product, teams still had to manage patients elsewhere—often juggling Google Calendar, paper, spreadsheets, or competitor tools.

How did we address that?

We built a flow that matched their real-world process:

  1. Patients contact the clinic by phone
  2. Staff creates the patient profile (basic personal + contact info)
  3. Appointment is scheduled
    1. if self-pay: send a payment link
    2. if insurance: verify coverage in the insurer portal
  4. Follow-up and ongoing care

Patients' reminders and onboarding

Doctors and staff were the primary users, but research revealed the biggest drop-off was on the patient side.

Before
  • Too many steps (7 total 😱) before joining a visit
  • Steps were driven by business requirements that could happen after the appointment, not before
  • High delay and no-show rates
  • Many switched to WhatsApp video calls because it was simpler
  • Mobile joining wasn’t supported (and many patients didn’t have a computer)
After
  • Reduced the flow to just 2 steps
  • Mobile-first joining experience
  • Automated reminders so patients don’t forget appointments
  • Less friction → more completed visits (supporting the 300% lift)
Schedule BeforeSchedule BeforeSchedule Before

Finance control

Before
  • No clear visibility into earnings
  • No reliable way to track telemedicine payments
  • Hard to confirm who paid and what was outstanding
  • No single place for online + in-person payments
After
  • Clear earnings visibility → higher engagement
  • Upfront online payments → fewer no-shows
  • A centralized hub for both online and in-person payments
Schedule BeforeSchedule Before

Conclusion and final thoughts

Consultório ID evolved from a fast-response solution into a mature, scalable healthcare platform. By addressing core usability gaps, and focusing on real clinical workflows, the platform regained trust, increased adoption and profitable.

The result was a more intuitive, reliable and accessible product that is helping lots of people to have access to healthcare, no matter where they are.