Fleury was about to shut down this telemedicine platform. I helped save it by redesigning for the patient, not just the doctor: scheduling, patient management, telemedicine, and payments in one workflow.
+200%
Daily appointments, from 15 to 45
4 features
Shipped in under a year
Mobile‑friendly
Patients could join visits from their phones for the first time
Built fast during COVID-19, Consultório ID grew quickly. Then missing features and UX issues dropped daily appointments from 65 to 15.
A full redesign, to keep the product alive. Fleury was about to shut it down. I had just joined, and the board asked for a proposal: I redesigned the whole product on my own in 2 weeks, my product manager presented it, and the board approved the turnaround. Discovery, the missing fundamentals and a design system came next.
To this day, Consultório ID is profitable and the only Saúde iD product still running!
Scheduling was just a list of cards with no clear time structure, so many users relied on Google Calendar to stay organized.
A drag-and-drop calendar with real-time availability and automated reminders—making it faster to manage appointments with confidence.
Patients book, cancel and reschedule all the time, and moving one appointment in a list took several clicks. Users already lived in Google Calendar, so I chose a drag-and-drop calendar over a better list: a habit they had, and one product instead of three.
A centralized patient hub across devices—appointments, lab results, payments, medical records, prescriptions, and key patient details—reducing the need for multiple tools.
We built a flow that matched their real-world process:
The product should fit how clinics already work, not the other way around. They booked by phone, so I kept that flow and cut creating a patient down to a name, plus an optional WhatsApp or email for reminders.
Doctors and staff were the primary users, but research revealed the biggest drop-off was on the patient side.
We designed for our main users, doctors and their assistants, and ignored the patient for months. To save doctors time, we asked patients to fill in everything before each visit: 7 steps before they could join a video call.
Patients arrived late or called because they couldn’t get into the room, and doctors stopped running visits in the product. Appointments only recovered after we redesigned the patient’s side.
Since then, I design the whole journey, including the person on the other end who never chose the product.
In lockdown, patients skipped visits without warning. Paying in advance made them show up, and no-shows dropped. I kept it optional for doctors and never let a payment block joining.
Consultório ID evolved from a fast-response solution into a mature, scalable healthcare platform. By addressing core usability gaps and focusing on real clinical workflows, the platform regained trust, grew adoption and became profitable.
The result was a more intuitive, reliable and accessible product that helps people access healthcare, no matter where they are.
