Flávia Araújo Psicóloga | Guilherme Silveira

Flávia

Araújo

Client

Flávia Araújo Psychologist

Location

Uberaba - MG

Work Description

Creation of a brand and visual identity with illustrations, including stationery and printed materials.

Flávia is a young psychologist who began her practice in 2019. Even before her first session, she wanted to establish a brand, understanding the importance of a strong visual identity in how people perceive businesses.

Using softer colors and a symbol full of meaning, Flávia now sees many patients and has even mentioned that the brand has helped her in this regard by conveying more confidence, especially at the beginning of her career.

The colors in psychology

Even when we are not talking about a brand for psychologists, colors play a very important role in all brands. They evoke emotions and influence how we perceive a particular brand. It’s important to set aside your favorite color, if necessary, and focus on choosing a color that conveys the message you need to communicate with your visual identity.