Interface, Branding
& code

Jacob Estevam

& Arruda

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Client

Jacob Estevan e Ticiara Arruda

Location

Uberaba - MG

Work Description

Branding and stationary

Jacob and Ticiara are a couple of lawyers with a solid and respected career. Their reputation in handling major cases already preceded their names.

However, despite their well-established prestige, they had never set up their own law firm to practice their profession. That’s when they asked me to create their brand and visual identity to finally bring this idea to life.

Tradition and modernity

Although law is a very traditional field that heavily relies on trust, it doesn't mean that a law firm's brand has to be plain, dull, or just composed of initials without any design treatment. While incorporating this concept into the creation of the symbol, it was still possible to develop a brand that is both modern and capable of conveying the confidence that this audience requires.

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Isabella Afonso

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