Viviane Freitas | Identidade Visual | Guilherme Silveira Design

Viviane

Estética

Client

Viviane Freitas

Location

Uberaba - MG

Work Description

Branding and social media

Viviane already had a loyal customer base who appreciated the quality of her work and service. However, like any business, she needed more clients to ensure the financial sustainability of her company.

So she decided to invest in better communication and create a brand that reflected her care for each of her clients. Additionally, she wanted to position herself more professionally, moving beyond just being a freelance professional. Her new brand played a key role in helping her achieve this!

The power of simplicity

From my very first conversation with Viviane, I emphasized the power of simplicity. A minimalist aesthetic not only communicates more effectively and makes the brand more memorable, but it also conveys a strong sense of refinement, which adds value to her brand and, consequently, to her services.